About us

WELCOME TO Bold Stroke

We provide whatever marketing service you need, with the biggest bang for your buck. We deliver a combination of strategy and program execution, writing and editorial support, communication audits, strategy development, interative media, web site content management, and video/animation.

From simple writing projects to complex program management, Bold Stroke is here to help. Need an assessment of marketing effectiveness? No problem. Advice on social selling? We can share our perspective and support the effort. Whatever your creative need, we can get you there.

Kari Johnson, Founder and Principal

Kari Johnson loves working with business leaders in high-tech and biotechnology companies and has done so for more than 30 years. Much of her experience has been with entrepreneurial companies, where targeted programs are needed to effectively market 'on a shoestring'. She founded Bold Stroke in 2000.

Kari started her career at Shell Oil Company in information and technology related positions. Over the next 15 years, she progressed through virtually every position in high-tech marketing and sales support, including product manager, marketing manager, pre-sales engineer, sales operations, channel management, marketing director and vice president. Johnson spent more than five years running marketing in several SMBs before starting her consulting practice.

Customer Comments

I have relied on Kari and Bold Stroke more then once and have never been disappointed. At each of my last three companies I have partnered with Kari for various types of marketing support including different writing assignments, on-line campaigns, web site content, customer newsletters and custom presentations. All three companies have been in different business domains, market differently and have a different customer demographics but Bold Stroke always "gets it" and thinks creatively and out of the box to get the job done.

William Donahoo Donahoo & Associates

Kari is a brilliant and prolific creator/writer/strategist for a complex marketing operation. She accomplishes the impossible on a regular basis - websites, articles, presentations, campaigns, branding, strategic planning and much more. She possesses a rare combination of strong creativity and technology expertise. Kari's broad understanding of technology in general, and within the oil and gas industry in particular, brings enormous value to our marketing and communication efforts. Delightful to work with, she is uncommonly reliable and has contributed mightily to generating sales leads that helped us significantly increase revenue. She is one of the best marketing resources I have ever had during my 30-year career!

Global Business Communications CGG

We have hired Kari multiple times for marketing and business development consulting, as well as developing our online presence. Kari is great at focusing not only on what we are asking her to do, but also why we are asking. This fosters a great discussion on our business and marketing objectives, and virtually assures that the programs we develop will meet their goals. Kari is a complete "one stop shop" for all things marketing / marcom for small to mid-size businesses.

Marketing Manager Petcom

I have had the pleasure of working with Kari for the past two years. She has always been incredibly responsive and truly collaborative in her approach. Thank-you Kari for your thoughtful edits and input!

Principal Consultant Blue Kite Consultants

Kari is great at focusing not only on what we are asking her to do, but also why we are asking. This fosters a great discussion on our business and marketing objectives, and virtually assures that the programs we develop will meet their goals.

Marketing Manager Fugro-Jason

Sample Customers

Bold Stroke serves clients in multiple industries worldwide.

CGG
Altivon
SPOC Automation
Donahoo & Associates
ComplianceBridge
American Oil & Gas Reporter
Cogito
Fugro-Jason
SharkWatch
Business Solutions Training
Lascom
SwipeClock
Parsable